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Background and Needs

The Michelin Guide seeks to better understand and explore an emerging trend in its market with a view to developing a new offering.

Actions and deliverables

Production of a Benchmark highlighting:

  • The tech and gastronomy value chain
  • Inspiring examples and a comparison of offers from established players
  • Market developments and the identification of innovative players
  • Recommendations and possible positioning for Michelin

Results

The mission carried out by RaiseLab enabled Michelin to:

  • Identify innovative value proposals, particularly abroad
  • Understand developments in your value chain and the impact of digital
  • Being able to compare the value proposals of existing players
  • Draw up an offer and long-term positioning