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Background and needs

In order to develop the customer journey and experience in stores, Guerlain's digital/retail innovation team is looking for new innovations on 6 thematic areas: AR/VR, Sensory, Gifting, Image Display, Image Display, In-Store Gaming.

Actions and deliverables

Production of a Trendbook on in-store digital innovations:

  • Interviews with 12 retail experts
  • Startup/Business Sourcing
  • Selection of startups
  • Creation of a design based on Guerlain's branding in order to allow teams to continuously feed market trends and new technologies

Results

  • 62 startups and businesses sourced
  • 24 qualified and documented solutions, integrated into the Trendbook

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