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Background and needs

Groupama seeks to conduct an international strategic watch on the transformations of the customer experience in the insurance sector.

Actions and deliverables

  • Framing the need for funds for Groupama
  • Building a custom template
  • Analysis of transformations in the insurance market and identification of innovation trends
  • Search for innovative solutions and creation of actor sheets illustrating identified trends

Results

  • 7 major trends identified and analyzed
  • 14 detailed fact sheets on the actors

The mission enabled the Group to identify trends offering solutions to the profound changes in the needs and expectations of its customers, in a context of digitalization, distrust in insurers and the emergence of new risks.