Groupama

Background and needs

Groupama seeks to conduct an international strategic watch on the transformations of the customer experience in the insurance sector.

Actions and deliverables

• Framing the need for funds for Groupama
• Building a custom template
• Analysis of transformations in the insurance market and identification of innovation trends
• Search for innovative solutions and creation of actor sheets illustrating identified trends

Results

• 7 major trends identified and analyzed
• 14 detailed fact sheets on the actors

The mission enabled the Group to identify trends offering solutions to the profound changes in the needs and expectations of its customers, in a context of digitalization, distrust in insurers and the emergence of new risks.