The BFM Strategy program on July 13, 2024, entitled “Greentechs and Corporates”, highlighted the lessons of our last study on the investments of large companies in startups with an environmental impact. Presented by Frédéric Simottel with Paul Jeannest, co-founder and CEO of RaiseLab and Olivier Sampieri, Managing Director & Senior Partner of Boston Consulting Group (BCG), the show offered an in-depth analysis of the growing integration of Greentech into the strategies of large companies.
A dynamic ecosystem in France
France is distinguished by a thriving Greentech ecosystem, with more than 2,700 startups dedicated to creating innovative solutions to meet environmental challenges. These young companies are developing essential technologies for the ecological transition but are often faced with critical needs for financing and expanding their customer base.
Large companies and their key role
Large companies are beginning to incorporate these green technologies more and more into their investment strategies. The show explored how these investments translate into a reduction in the environmental footprint of these businesses. However, the question remains open: are large companies fully aware of the importance of these technologies in their sustainable transformation?
Impact of investments
One of the key points discussed is the observable impact of investments in Greentechs on the environmental footprint of large companies. The results are encouraging, but require ongoing analysis to assess the real effectiveness of these investments.
Towards a sustainable commitment
To maximize the impact of their collaboration with Greentechs, large companies must adopt specific measures. This includes establishing lasting partnerships, continuing support for technological innovations, and integrating solutions developed by startups into their day-to-day operations.
Conclusion
The BFM Strategy program provided valuable insight into the dynamic between Greentechs and large companies. It highlights the importance of a sustainable commitment and the need to continue supporting innovation to ensure a successful ecological transition.
Watch the entire program on BFM Stratégie.
Download the full study.
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